My Mission Was to "Steal" All the Big Guru's Secrets...

So We Could Have Big Success Too!

I was sitting across from a friendly, middle-aged couple in their lovely kitchen. I was trying to persuade them why they should sell me their house.

I’d worked out the numbers, the profit potential on this one “Pretty House” deal was over $30,000!

Problem was, they weren’t smiling. They were asking me complicated questions I didn’t have the answers for.

The words seemed to stick in my throat. My mouth was dry. Sweat beaded up on my forehead.

Hi. I'm Brian Wolff...

...and at that time I was Manager of a mortgage office downtown -- Real Estate Investing was just a sideline. In fact, Pretty House Deals like this one were new to me. I’d just learned about them from Ron LeGrand, but I was clearly having trouble explaining it. "

Wolff-Bio-Pic-high-res-1-5a847a8311e1e

TheWolffCouple

What I had learned was that Pretty House Deals, “Nothing Down/No Credit” Deals, were shockingly profitable!

We’d done Rehabs and Landlording, but then Ron LeGrand taught us these type of deals, which create a lot more money with a lot less effort.

Over the following 17 years, we learned firsthand. This recent deal got us a huge down payment, PLUS multiple paydays, and all in a few hours or work!

One of our Pretty Houses with Multiple Paydays
One of our Pretty Houses with Multiple Paydays

The truly great thing about Pretty House Deals are the Multiple Paydaysbig CASH deposits upfront, passive monthly cash flow, amazing tax savings, PLUS long-term wealth.

The problem?

You have to talk to Sellers & Buyers and explain everything.

Lots of them have plenty of questions, and you need to respond to their every nagging doubt.

If you fail to impress them as 100% credible and trustworthy, their answer will be “No”.

Still, at my regular job I talked with people constantly. Normally when I talked, people listened. That’s why I couldn’t understand it.

"How could I be so bad at this?"

After all, I’d achieved a certain position of respectability, people looked up to me and trusted me. Now sitting here in this kitchen, none of that mattered.

These folks didn’t know me. All that mattered to them was the words coming out of my mouth, and I was not saying the right words. I was stumbling, I was meandering…and that’s when it happened...

It All Started with a Yawn.

Did that Seller just yawn in the middle of my sentence?? Did that really just happen? Something clicked in my brain, I admit it.

I got riled up!

I was struck by a revelation in that moment, one that seems so obvious now -- that this whole business all comes down to…

What You Say, and How You Say It!

When you have the right words, you capture your customer’s total attention, and making money is simple.

Just repeat the Magic Words to as many customers as possible!

Unfortunately, I didn’t have any Magic Words at my disposal back then. I put away the paperwork, thanked the Sellers for their time, and headed for the door...

I looked like a fool (at least in my mind).

That was hard to take.

Maybe I could stand a few of these rejections, but not many (even though I knew they were my fault).

Hey, I was a successful guy, right? I had years of experience in real estate, and here I am boring sellers while I’m making a serious offer on their house!

I really started doubting myself. I actually remember thinking, “I don’t need this anxiety. Maybe I’m not cut out to do the Pretty House Business.”

Yikes! It’s scary to me now, what I was thinking back then. It was such a crucial turning point in my life.

I can see the fear was really influencing my thinking…but that’s how fear is.

Fear plays with your head. Looking back, I see I was suffering from two main fears that knock out most newbie investors.

  • Fear of the Unknown

    (Xenophobia) Too much mystery, not knowing what to say or do.

  • Fear of Public Speaking

    (Glossophobia) I hate looking stupid and being embarrassed, in front of one person or a group!

When you feel fear, you have the “Fight or Flight” Response.

fear

Thank God I was Determined to Fight!

I decided right in the car on the drive home, I would figure out exactly what to say, including every answer to any question any seller could think of.

I would do all I could to not look stupid again!

I would discover the Magic Words that would get sellers to say “Yes!”

I made a special promise to myself on that fateful ride.

I vow that as long as I do Real Estate...

I will NEVER be at a loss for words again!"

I knew I had to create a plan to live up to this vow, and to conquer those two main fears forever!

1. Fear of the Unknown

It should be expected when starting a new business filled with unfamiliar phone calls and face-to-face meetings.

How do you conquer it?

Step 1: Get the Best Words to Say to Every Customer in Every Situation!

With comprehensive Scripts, BINGO, there truly is
nothing unknown anymore!

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“ Whether it is from another author, writer or a reader, it is always a matter of pride to get some positive reviews from people who appreciate your work. This is your chance to display all the positive testimonials. ”

Rachel Matthews
BOOK CRITIC
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“ Whether it is from another author, writer or a reader, it is always a matter of pride to get some positive reviews from people who appreciate your work. This is your chance to display all the positive testimonials. ”

David Lorengton
BOOK WRITER
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“ Whether it is from another author, writer or a reader, it is always a matter of pride to get some positive reviews from people who appreciate your work. This is your chance to display all the positive testimonials. ”

Stacy Leblanc
BOOK AUTHOR

WHAT’S INSIDE

CHAPTER 1

A summary of the points covered in this chapter.

CHAPTER 2

A summary of the points covered in this chapter.

CHAPTER 3

A summary of the points covered in this chapter.

CHAPTER 4

A summary of the points covered in this chapter.

CHAPTER 5

A summary of the points covered in this chapter.

CHAPTER 6

A summary of the points covered in this chapter.

CHAPTER 7

A summary of the points covered in this chapter.

CHAPTER 8

A summary of the points covered in this chapter.

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BRYAN WARD

ABOUT THE AUTHOR

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